We all know the world is changing and so do everything in it, we now live in a digital world where every business transactions is done online from simple form filling to online payment. It is mandatory for every business owner to have a website in 2019 even if it one page website, no matter the size of your business and its location, it needs to be online. But many business owners still have some objections when it comes to having a website for their business; they give different excuses why they can’t setup a website for their businesses. Many of them have different opinion about website and some thought it’s a waste of money and time. I’ve listed the most common objections and misconceptions they give below with a view to change minds.
1. MY BUSINESS IS TOO SMALL
Most small business owners give this excuse for not having a website for their business because they assume website is meant for big and multinational businesses. It’s a very wrong idea for any business owner to assume a business is too small for having a website.
I will say your business needs a website more than the big companies do, if you have money to register your business with Cooperate Affairs Commission (CAC) in Nigeria, then you should have a website, it doesn’t have to be expensive it just need to exist. Because your first digital advancement in business is your website, your website will give you edge over the big business in search engines and that’s a plus for your brand.
2. “I DON’T NEED A WEBSITE BECAUSE ALL MY CUSTOMERS KNOWS MY STORE”
No matter the size of your business and its customers you still need a website there’s no controversy over that.
Websites doesn’t need to be built for sole purpose of adding more customers, you need a website because your customers might be stranded somewhere and need your service. Imagine an auto repair shop without a website, what will become of your customers’ vehicles if brake down on the high way? With a website in place they can easily contact you while you send help on their way. You need a website because your customers don’t need to visit your office always, they should be able to get vital information from you through your website on the go. Your website can turn that small business into a popular brand in town without breaking the bank. Your website can add more value to the way you do business and interact with your customers.
Imagine a restaurant in this digital age without a website, how would people make other without leaving their home. Your customers should be able to check for available menu online, make order and pay with two to three clicks on their smart phone.
No matter the size of your customers, get a website for that business now! The world is shifting and you should follow its direction if you don’t want to be left behind. There are brand out of business now just because they failed to take the proper steps toward digital advancement at the right time.
3. “I HAVE A FAMILY MEMBER WHO WILL MAKE ME A WEBSITE FOR FREE.”
Why many businesses and institutions failed in this part of the world is because of clan based mentality. You can’t give the job of a manager to a mensenger and expect a better result. Just because you a friend or family who tells you he or she can build you a website doesn’t mean your bsuiness needs them. It’s a very bad idea given your family member your company’s website to design unless there career is web design.
Company website design is more than just know how to code, it entails a lot more than that. You need a web design company who can give your brand responsive website, perform search engine optimization for your website, compressed file for you and do thorough schema markup with the website built on the right foundation and platform meant for your industry alone.
4. “MY CUSTOMERS AREN’T COMPUTER LITERATE”
I was in one big school in Abuja to submit a website proposal, while having chat with the school owner I was surprise when she said “most of our parents are not computer users” I sigh, and told her not to lower her school standard because she assumed the parents aren’t computer users, she forgot that computer users are not just people using desktop computers any more, they are the people browsing the internet using their smart phones, people using mobile apps and social media on smart phones are computer users too.
In Nigeria about 90% adults own a smart phone and most of them browse the internet with their phones, which is a plus for every business owners who have a website. Don’t assume your customers aren’t computer users, build a website for that business and make it interactive and watch the way you will generate leads with it. Remember, when banks introduced Automated Teller Machine (ATM) no one knows how it works but today virtually every account owners uses ATM card to withdraw money.
5. “no point to have a website for my business Because i am not selling online”
Many people have this notion that website is meant for businesses who run online market (E-Commerce) alone, this is a big mistake many business owners make. A website is not meant for e-commerce business alone. Just because you’re not selling online does not mean you don’t need a website. Consumers need to learn more about your business before they can patronize you; they want to hear what people are saying about your brand online, they want to know your operational hours and where to find you. The ways people do business have changed over the years and your business needs to make that shift now before it’s too late.
If you want growth in your business, you want to build a better recognizable brand and generate leads that will in turn leads to massive sales for you, then it time to have a functional website for your business.
6. I DON’T HAVE ENOUGH BUDGET TO BUILD A WEBSITE
Most time people have this misconception that companies that have website must have spent millions of dollars to put it in place. That’s a big misconception, you need not to break bank before you can have a website, it just depend on what you want the website to do for you, how you want the website to be and on which platform you want the website to run.
No matter your budget there’s a website for you, you can talk an expert to know what type of website is suitable for your business and how to go able it.
No matter where you are in business and how many sales you are making daily, you need a website to keep your customers closer. The website doesn’t have to be fancy and too expensive but you need to have one in this ever changing digital age.
People are now skeptical about doing business with companies without website, 75% of consumers will leave your brand because you don’t have online presence. Your website will take your business closer to the consumers and enable you to compete with big buys in your industry and earn the trust of your clients which in turn will help you build a better brand and generate massive sales.
Don’t let anyone deceive you that your business don’t need a website, your business need a website more than the way it need business card. Whoever tells you not have a website for your business is an enemy of your growth and advancement, you need to ignore such people.
If you desire and ready to take your business to the next level with a mind-capturing website, you can contact us here. At Autosyst, we have a wide range of website design packages for every budget, and we would be more than happy to walk you through your needs.